Intellectual Property is the field of law aimed at ensuring that creators, inventors, artists, or holders responsible for any intellectual production in the industrial, scientific, technological, literary, or artistic domains are granted the right to obtain, for a determined period, exclusivity in commercial exploitation and compensation for their work.
The attorneys at Velloza Advogados work on protecting the intellectual assets of their clients, whether individuals or legal entities. Additionally, we provide services to safeguard Personality Rights, such as Image, Name, and Voice, a demand that has become increasingly relevant in times of constant innovation and accelerated communication.
Below, we highlight some examples of our activities in the field:
- Prior Art Searches and Protection Strategies – We conduct prior art searches, viability studies, develop protection strategies, and file applications for the registration of trademarks, software, industrial designs, invention patents, and utility models, both in Brazil and abroad.
- Trade Secrets and Know-how Protection – Consulting services for implementing trade secret and know-how protection policies, including the drafting of confidentiality and non-compete clauses in contracts with employees, suppliers, and commercial partners.
- Freedom to Operate (FTO) Reports – We prepare FTO (Freedom to Operate) reports, assessing the feasibility of commercializing products and solutions developed by our clients in Brazil and abroad, to avoid infringing third-party rights.
- Intellectual Property Process Management – We oversee and manage processes involving trademarks, patents, industrial designs, software, and other assets before the National Institute of Industrial Property (INPI) and in foreign jurisdictions, ensuring continuous protection and updates.
- Oppositions, Defenses, and Appeals in Intellectual Property Disputes – We prepare oppositions, defenses, and appeals in cases of infringement due to the improper use of trademarks, patents, trade names, domain names, and copyrights. We also handle cases of unfair competition in both administrative and judicial spheres.
- Technology Transfer and Licensing Agreements – We negotiate, review, and draft technology transfer agreements, license or assignment terms for intellectual property rights, and provide legal opinions on the payment and remittance of royalties, especially in cases involving international treaties.
- Intellectual Property Protection in Digital Environments – Consulting services on the protection of IP in digital environments, including copyright infringement, software piracy, unauthorized use of trademarks on e-commerce platforms and social media, and cybersquatting issues (illegitimate domain registration).
- Consulting on Cultural Incentive Laws and Public Funding – We offer consulting services on cultural incentive laws and public funding, assisting companies in qualifying as sponsors or project proponents. We also draft the necessary contracts and licenses for project execution, including the release and licensing of copyrights and related rights.
- Contracts for Digital Influencers, Artists, and Celebrities – We draft and review contracts for the assignment or licensing of name, voice, and image rights for digital influencers, artists, athletes, and celebrities, covering activities in social media, advertising campaigns (printed or digital), commercials, videos, films, TV or web series, theatrical plays, musicals, and more, both in Brazil and abroad.